Lustre By Adolf aims to put new spin on Richmond jewelry tradition for a new generation

Lustre By Adolf aims to put new spin on Richmond jewelry tradition for a new generation

Two new owners have taken the reigns of a long time West End jewelry store, and both are updating the business for a new generation.

Lustre By Adolf opened in the Ridge Shopping Center in Henrico’s West End last Friday. The store was co-founded by Robin Salzberg, daughter of Ronnie Adolf, who retired after 55 years and subsequently closed Adolf Jewelers.

Salzberg teamed up with long-time Adolf employee Daniel Wright to put a fresh new take on the jewelry business with a new name and new merchandise. It’s designed to appeal to a new generation of Richmonders, and at the same time continue the longstanding tradition created by the Adolf family.

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PHOTOS: Lustre By Adolf aims to put new spin on Richmond jewelry tradition for a new generation

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